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  1. Marketing

Marketing‎

Our brands‎
Target group analysis‎
Dialogue marketing‎
Win-back and retention‎
E-commerce solutions‎

Marketing

The traditional text-based advertising formats and the telemarketing offered by the intan Group provides its clients with tailor-made strategies for successful subscription marketing. The intan Group works together with its clients to plan advertisements, mailshots and inserts.

The company’s professional marketing team uses a combination of online shops, SEO, SEM, banner campaigns, newsletter campaigns and many other techniques to reach new target groups through direct marketing.

The intan Group has many years of experience in both inbound and outbound telemarketing. Measures for obtaining and winning back customers are devised and implemented in line with the current statutory regulations. These telemarketing services are also complemented by a comprehensive quality monitoring system.

The e-commerce sector is a dynamic, growing market. It provides a modern sales channel that offers numerous ways for marketing products successfully. The fast pace of the online world calls for clear, professional management to provide reliable solutions that meet the requirements of the intan Group’s clients.

Our brands

The intan Group, which has its headquarters in Osnabrück, is not shy of change and is constantly developing new ideas and plans. The company’s 200 enthusiastic employees are also both challenged and supported in this respect, and are an essential part of the business. They work in capable teams and are constantly developing breakthrough innovations.
The Group’s core business is selling and managing subscriptions to magazines, trade magazines and ePapers. The company uses clear strategies to encourage people to read, with products such as magazine vouchers. By working with BloomPost, the intan Group delivers fresh bouquets for any occasion – and this also functions as a service product for innovative complaints management. With the LifeQuell dietary supplement, the intan Group has also been able to establish a product in the sustainable nutrition sector. Furthermore, the abo-direkt.de e-commerce system provides customised solutions for offering a range of subscription-related products.

Target group analysis

Analysing and defining the target group in detail is fundamental to effective marketing activities. This makes it easier to address consumers in a targeted manner, which in turn ensures that each campaign is a success. The intan Group accordingly provides flexible target group analysis for efficient, tailored campaigns. Nevertheless, the company does not wish to view the various customer groups as rigid entities. It is also always keen to consider their dynamics in terms of individual aspects of target group behaviour.

Dialogue marketing

The intan Group’s dialogue marketing activities are specifically adapted to the interests of existing and/or potential customers. The company’s main focus here is on systematic coordination of customised offers and on evaluating and deepening existing and/or previous customer relationships, so they can be strengthened or developed. In the light of this objective, each measure the intan Group takes to win back former customers is specifically adapted to their reason for cancelling.

Win-back and retention

The intan Group’s approach to winning back customers consists of systematically coordinating customised offers in order to reactivate passive customers. In view of this goal, all measures for winning back clients – including telephone promotions, mailshots with offers, cross-selling promotions, active measures on social media, campaigns using flyers and letters – are specifically adapted to the reasons the individual subscribers gave for cancelling.

E-commerce solutions

At the client’s request, the intan Group will develop independent white label shops, which can be fully adapted to the client’s specific requirements. The various types of shop offer specific solutions that simplify and enhance the sales process.

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